Sunday, February 22, 2009

Radio sucks

Is anyone even listening, do people even care? It disturbs me sometimes to note that I will be graduating with a degree in Radio and Television but really who cares about radio? I certainly don’t. I don’t have a radio at my house; I don’t drive a car so technically there would never be a need for me to turn one on. Who is radio’s demographic. People who most likely are listening in a car or old people listening to the old juke box cuddled up in front of a fire knitting their grand kids sweaters for Christmas. The news presented on radio must clearly have a defined approach to their specific demographic. I know this from personal experience because I actually auditioned for a show on CBC radio called “Q”. I remember when they were just throwing the idea around and I was approached to possibly host a segment which would be done all in rhyme (don’t ask me why) until they figured out that I spoke way to fast for radio and really people who would be interested in what I had to say probably weren’t going to be tuned into CBC in the first place. Which kind of hurt me because they were basically telling me that my opinion was not relevant to their demographic. So who’s the demographic, who gets the luxury of people considering relevant by CBC radio. Like I assume there are no pre-school shows on radio simply because kids that young would definitely not be listening, but who else gets left out. Luckily there are stations like Flow 93.5 which play continues hop-pop garbage who wouldn’t mind making me a co-host on some pointless random show about nothing. Maybe I could do the whole podcast thing. At least their people are going out of their way to personally select which pieces of information they want to hear, but even so it is still somewhat limited to people who own I pods or some kind of Mp3 device because who else would just randomly listen to some 3 hour program on their computer. Maybe unless it was music or news, otherwise I couldn’t see a Podcast being that accessible to many people like myself. Maybe I’m overanalyzing the whole situation, but I’m just not to sure what the future holds for radio or pod casts or any medium that only involves using one sense. I don’t like radio. Never have and probably never will.